Consumer-centric problem:

1. High barrier of entry for users - lack of knowledge of blockchain tech, high gas fees when minting NFT's on ethereum, etc.
2. Unfair aggregation of user data - user data is breached at almost any given time eg: (signing in through social providers, location data, photo metadata, etc) & users have no way to monetize their data.

Enterprise problems:

1. Companies needing user data resort to 3rd party providers paying a very high user acquisition cost.
2. Data aggregation methods may sometimes be unethical.

Solution - vybe

1. Vybe allows users to willingly give out their data, in return, they're awarded an NFT with certain attributes and properties that change every time they interact with the program in some way or another.

2. Every time a company acquires the specific users' data, the user is notified, and their NFT levels up giving them a gamified UX.