While every other industry's products were built ground up for digital, in financial services the offline processes became online processes. None of the complexity involved was reduced. So, we tend to blame people for being bad at personal finance. At Savemo, we are building financial products from the first principles for mobile.
All expenses are tracked and categorized according to merchants. Users can see all their debit card, credit card spends and even their paylater wallet spends, all within the app. Users can save towards short term, long terms goals, tax saving goals without the need to think about it.
No more looking at bank statements, no more needless research about how mutual funds and stock markets work.
We came across many challenges: