What’s your problem statement?

SaaS: Marketing

India is diverse and marketing needs to adapt. How can AI help with Indian consumer behavior patterns, cultural nuances, and regional preferences?

Brands struggle to find influencers who align with their values and resonate with target audiences.
Current tools lack recommendations based on authentic consumer sentiment and regional appeal.
An AI based marketing application is needed to analyze online reviews, identify top influencers, and suggest region-specific matches.
The goal is to improve campaign targeting, boost ROI, and build genuine influencer partnerships.

The problem NexReach.AI solves

Marketing

India is diverse and marketing needs to adapt.Our AI Marketing Tools helps with Indian consumer behavior patterns, cultural nuances, and regional preferences. Our Saas tool - NexReach.ai provides -

Real-Time Sentiment Analysis: AI-driven sentiment scores and trends for each product, with key customer insights.
Influencer Recommendations: Top influencers suggested per product based on audience match, reach, and sentiment alignment.
Impact Tracking: Correlation between influencer campaigns and sentiment shifts, showing post-campaign engagement and sales impact.

Challenges we ran into

Integration of Next.js frontend with backend for API calls.