The problem Galaxy Travel Case Study solves

The landing page is carefully crafted to attract visitors and encourage them to search for their ideal travel destination. The design addresses several issues to improve the user experience and increase engagement.

To begin with, a simple and effective call-to-action is prominently displayed on the page to encourage visitors to search for their dream destination. This is further reinforced by important statistics that help verify the credibility of the company and build trust with potential customers.

The design incorporates proper hierarchy and UX principles to guide users through the page and ensure that information is easily accessible. Visual meaning and context are added through the use of icons and imagery, making the landing page more engaging and enjoyable to use.

A functional mega menu component is created to provide quick access for first-time users and improve navigation. A consistent color scheme and layout are also used for conveying information, improving the overall design aesthetic and making it easier to find relevant information.

Incorporating a 20% discount tag creates a sense of urgency and highlights newly added trips in the catalogue, encouraging users to take action. Appropriate fonts and designs are used to convey a futuristic feeling and draw attention to the advertisement.

The landing page also includes a clear background image and distinctive headline to grab users' attention and encourage engagement. Social media handles are added to increase the reach of the advertisement and make it easy for users to connect with the company.

Explore the universe of your dreams with the user-friendly landing page design, crafted to guide you on an effortless journey towards your ideal travel destination.

Challenges I ran into

Designing a website that is inclusive for all individuals, regardless of disabilities or limited internet access improving accessibility, posed a challenging endeavor, particularly when it came to curating space-themed visuals.
Along with ensuring that the design aligns with UX and UI principles, I strived to implement an equity-focused approach, which involved using user personas and studying their journey to get any pain points.

To prevent any potential biases from creeping into the design process, I put forth my best effort to identify and address any pre-existing inclinations.