The problem FINITY solves

• Inefficient Credit facilitation
  Millions of MSMEs in India face this challenge of not qualifying for credit due to inefficient or lack of financial data and/or collateral.
• Manual Credit Remittance still persists
  The business owners in India even today have to manually pay the EMIs to their credit lenders.
• Personal Finance trifling for masses
  Personal Finance hasn't picked up in usage as much it has in importance for the current generation.

Challenges we ran into

1). Integrating Account Aggregator API in the analytics engine of our platform had issues at first.

2). Understanding and using multiple API to make a seamless experience.

3). Understanding the market requirements and pain points of the MSME industry.

4). Understanding and conceptualizing zero collateral/ Flow-based lending solution.