For Brands:

1. Operational hassles:
   Excessive operational overhead managing influencer campaigns manually.

2. Scaling nano influencer engagement
   Non feasibility of running campaigns with 100,500,1000 nano influencers manually.

3. Costs
   High agency costs that make influencer marketing inaccessible to smaller brands.

4. Data Opacity
   Lack of transparency in metrics and ROI measurement.

5. Payment Friction
   Payment friction requiring multiple platforms and manual verification.

6. Micropayment Limitation
   Unfeasibility of paying extremely small amounts with a few hundred or thousand views for 100s,1000s of creators.

7. Lack of global access
   Limited or no access to global creator networks, especially for payout considerations.

8. Authentication
   Difficulty identifying authentic creators with engaged audiences efficiently.

For Creators:

1. Monetisation early on.
   0 monetisation ability till you reach a mega scale of 10ks or 100ks of views despite having engaged niche audiences.

2. Payment delays:
   30-90 day payment delays causing financial instability.

3. Fee / value leakage
   Middleman agencies eating into the original brand budget and the creator sees a fraction of the original value assigned to their work.

4. Contract enforcement:
   Enforcement of contracts with brands - legal and operational challenge doesnt make it worth pursuing despite making the deliverables.

5. Reputation / credibility
   No standardized way to prove work history(Proof of work) and engagement metrics - especially being a nano influencer.

6. Geo limitations
   Geographic limitations restricting access to international opportunities - both due to discovery and payment rails reasons.

7. Administrative overhead
   BD, outreach to brands , Complex contracts and negotiations taking away from time used for creation