What Problems Are We Solving?

For creators

💸 Zero early monetization
• A creator with 679 views can't really monetize through traditional methods
• Minimum follower requirements exclude nano-influencers from brand deals
• No performance-based earning opportunities for smaller creators
• Talent goes unmonetized due to arbitrary follower thresholds

💰 Value leak
• Middleman agencies eat into brand budgets - creators see fraction of original value
• 20-30% of campaign budgets go to agency fees instead of creators
• Lack of direct brand-creator relationships limits earning potential
• Opaque pricing structures hide true campaign values from creators

📊 No proof of work
• No standardized way to prove work history and engagement metrics as nano-influencer
• Portfolio building difficult without verifiable performance data
• Reputation tied to specific platforms rather than overall performance
• Difficulty demonstrating value to potential brand partners

📋 Administrative Overhead
• BD, outreach, complex contracts take time away from actual content creation
• Creators spend more time on business development than creating
• Complex negotiation processes discourage smaller creators
• Administrative burden increases with number of brand relationships

🌍 Geo limitations
• Restricted access to international opportunities due to discovery and payment rails
• Banking infrastructure excludes creators from global opportunities
• Time zone and language barriers limit international collaboration
• Complex tax and compliance requirements for cross-border payments on legacy payment rails

⏰ Payment delays
• 30-90 day payment delays causing financial instability for creators
• Cash flow problems prevent creators from investing in better content
• Uncertainty about payment timing affects creator livelihood planning
• Traditional payment systems create unnecessary friction

⚖️ Contract enforcement
Legal/operational challenges make pursuing contract disputes not worth it
Creators can't afford to sue brands if brands don't follow through on payments
Complex legal frameworks favor larger parties over individual creators
No standardized contract terms or dispute resolution mechanisms
Creators often accept unfavorable terms due to enforcement difficulties

For brands

⚙️ Operational hassles
• Excessive operational overhead managing influencer campaigns manually
• Brands spend 20+ hours per campaign on coordination, tracking, and payments
• Complex workflow management across multiple creators and platforms
• Manual outreach, negotiation, and relationship management

📈 Scaling impossibility
• Non-feasible to run campaigns with 100, 500, or 1000 nano-influencers manually
• Traditional processes don't scale beyond handful of creators
• Missing massive reach opportunities due to operational limitations
• Unable to tap into long-tail creator networks effectively

💸 High Agency costs
• Agency fees make influencer marketing inaccessible to smaller brands
• 20-30% markup on creator fees plus management costs
• Minimum campaign budgets often exclude emerging brands
• Lack of transparency in agency creator selection and pricing

🔍 Manual Verification Challenges
• Time-intensive manual verification processes for content and metrics
• Difficulty verifying authentic engagement vs. fake metrics
• Risk of fraud and inflated results

💳 Micropayment Limitations
• Unfeasible to pay small amounts to hundreds/thousands of creators efficiently
• Traditional payment systems charge high fees for small transactions
• Cross-border payment complexity and delays
• Banking barriers exclude many international creators