The problem A/B TESTER - A tool to scale up your business solves

Often the Growth and Analytics team of a company, Product Managers, or Sales peeps face a lot of issues regarding making better decisions for the product to scale up and reach. Often running campaigns on different platforms seems tedious and logging in every data from different campaigns gets cluttered and messy. Though Firebase and Facebook Analytics provide special A/B testing features but setting them up for a single post is too tedious. Firebase asks to set up remote configurations via writing code and connecting it with the firebase engine

For any non-tech person, this will seem a very heavy task. Even changing the background color and testing it via firebase can take hours to setup.

A/B tester is a simple tool that every management team will love. It is an android application providing you the power of ultimate A/B testing. Have a doubt regarding some UI/UX or worried if any feature gonna work in the market.

Problems Solved by A/B Tester:

1. No coding or setup required
2. Easy to use with a go-to-market strategy
3. Entirely Decentralized voting with anonymity maintained for each user
4. Gives Detailed analytics regarding the post.

A/B Tester provides you to create campaigns in terms that become a post for the users. The campaigns appear in the feed of the users. Users earn coins via voting and gain the power to start their own campaigns. The entire platform is gamified with respect to earning coins and posting. Upvotes and Downvotes decide the popularity of the post and help the post to trend. Feedbacks from users can be seen for the post in the analytics section by the campaign runner. The leaderboard shows the number of votes by any user.

How different are we from our competitors like Optmizely, VWO, Adobe Target, etc:

1. The only mobile-based solution
2. Direct users voting with validation to the campaigns other than already existing users
3. Very simple and easy to use with on the fly campaign creation.
4. Detailed analytics with user feedback!!

Challenges we ran into

1. The logic for maintaining Coins for any user.
2. Integrating Web3 with the transaction for each vote
3. MVVM model for the entire app making it production-ready.