Brand Strategist
3y 1mos
FLOC*, Aug 22' - Present
@victoctero
Victor Carazo
@victoctero
People | Ideas | Brands FLOC* & BRND
People | Ideas | Brands FLOC* & BRND
Brand Strategist, FLOC*
Ponzone, Italy
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3 years 1 months
Aug 22' - Present
Brand Strategist & Conceptual Designer / Project Acquisition
3y 1mos
FLOC*, Aug 22' - Present
In the dynamic Farcaster Landscape, new brands, clients and players are constantly emerging every day. For users, it is almost impossible to keep track of all these new developments in a uniform and consistent way: where do they come from? who is behind them? where to find their peculiarities? who uses them and for what? which ones are most popular? which ones get the most traction? what happens to them after a week? BRND is the one-stop playable billboard for brands where any user of the Farcaster Landscape has the possibility to get information about the existing brands, rate their favourite brands, create rankings, sort their brands by use, discover new brands in the ecosystem, find other users rankings, overall rankings (daily, weekly, monthly), share all this with the community and also keep a scoring system to win with their favourite brands while playing in the game of the Farcaster Landscape brands. This transform the user interaction with brands in the Farcaster Landscape by unifying information securely, enabling community reporting, adding missing details, and fostering discovery and participation through gamification. The users have a hand on the future of their favourite brands.