Currently, there are not enough ways to create NET NEW REVENUE STREAMS from the sold tickets.
The sold tickets will have their own value in the GAME's world.
These trades can happen for any reason: e.g. The number of the ticket or someone is not able to participate in the game in due time and wish to participate and many more reasons
To draw parallel as in why these NFTs might have values is essentially these tickets will be like POWERUPs in the E-SPORTS games (e.g. XP)
-Rainbow Bridge not available -Complete Integration with NEAR -Generation of the NFTs on the NEAR