Build on top of lens protocol 0xplore helps in creating extended features such as air drops, token sales, NFT minting and many other cool features all as a part of the post . Content creators can easily post interactable Media content and allow their followers to claim it. eg if it's a sponsored add claim token functions of the sponsor directly or if it's a movie trailer claim movie based nft's from the posts itself and that can be added back to your profile. Donate from the posts itself, airdrops and stuff