What’s your problem statement?

CRM segmentation typically overlooks a lot of Indian-specific nuances, like culture, region and socio-economics. Can AI help bridge those gaps?

SAAS

The problem VyapaarAI solves

Communication Barriers:

Small-scale businesses often struggle with communicating in a single dominant language. VyapaarAI’s multilingual and transliteration support enables seamless interaction, letting users choose their preferred language and script.
Customer Relationship Management Challenges:

Small and regional businesses lack efficient tools to track leads and customers. VyapaarAI provides lead tracking, segmentation, and follow-up automation, empowering businesses to stay organized and maintain better relationships.
Inadequate Analytics and Insights:

Local businesses often don’t have access to detailed analytics. VyapaarAI offers simple yet actionable analytics, like customer buying trends, sales forecasts, and product popularity, all using Meta Llama’s AI capabilities.
Personalized and Automated Marketing:

Businesses can struggle to understand their customers' needs. VyapaarAI helps with personalized marketing campaigns, automating customer segmentation and targeting, tailored to local tastes.
Limited Digital Adoption:

Small-scale businesses often find traditional CRM systems complex and irrelevant. VyapaarAI is built simplifying CRM for local business models, with features and terminology adapted to their needs.

Challenges we ran into

Multilingual Implementation:

Integrating various Indian languages with transliteration using Meta Llama’s AI posed technical challenges, such as handling context variations and preserving accuracy in regional expressions.
Adapting to Cultural Nuances:

Understanding and incorporating regional business practices and customer relationship patterns required thorough research to make sure the CRM truly catered to cultural needs and preferences.
Customizing Analytics for Small Businesses:

Crafting meaningful yet simple analytics to help business owners with minimal technical expertise posed design and development challenges.
Resource Constraints in Small Businesses:

Many local businesses operate with minimal resources and technical knowledge. Creating an intuitive and lightweight CRM that runs efficiently even on lower-spec hardware was a key consideration.
Maintaining Security and Data Privacy:

Ensuring robust security protocols while handling multilingual and regional data to comply with regulations like India’s Data Protection Bill.