The problem ViewDrop on Base by ViewFi solves

In a world where online attention spans are shrinking, ad spends become less effective and the elimination of third-party cookies, marketers face a difficult task getting their brand or product to cut through.

Understanding the potential of Social Tokens presents an opportunity to redefine strategies and unlock new avenues for rewarding and increased engagement. Couple this with using Video as the primary vehicle, creates a powerful tool for educating users and changing consumer behaviour.

Viewdrop on Base is a powerful solution used by brands to transform viewers into active users, consumers, fans. It makes it simple to reward social tokens to audiences for watching and sharing video content. Powering web3 loyalty programs.

If you are running a video campaign, you can benefit from ViewDrop on Base. Rewarding users for watching content increases viewthrough performances 5 fold while capturing valuable audience data and insights for the brand.

Challenges we ran into

We found it hard to find super fast want to onboard new users, see low gas fees for scalable free mints and be able to match web2 UX. Expecially on some other chains.

With Base and Smart Wallet we can speed up the process of onboarding mass users. This then becomes very interesting for top brands who wish to capture the attention of millions of users and market their goods and services.

We also were concious of campaign abuse where bots try to take the rewards. We prevented Sybil and bot attacks via a series of checks and processes to user email addresses, wallet addresses and IP look ups. We will further improve this using AI.