Problem:
Currently, the Retail market is shifting on online platforms and pandemic penetrated it to the most and with evolving technology it will penetrate even further in the future.
Due to this huge chunk of business is concentrated with E-commerce giants.
The unorganized sector(venders,hawkers,etc) don’t have any any online platform to compete with E-commerce giants.
Existing platforms like Bigbasket, Jio Mart, etc, uses Warehouse Model. Dunzo uses the hyperlocal delivery but mostly the big mart owner are the seller on dunzo and also it charges much through the registered shops.
None of the existing E-commerce have local venders and hawkers registered.
Solution:
Trident is an E-commerce website which will bring vendors, hawkers and customers on same platform and can sell their products.
It will integrate the vendors and hawkers available at the edge of the street.
It will provide equal ground to all vendors and hawkers who are getting exploited by by E-commerce Giants.
A customer who wants to buy a product will search for the product on the platform, the search engine will show the availability of the product within a determined radius.
Result of Search will consist of list of vendors who have the product available along with the price of the product and necessary details.
As per their convenience the customer can place order and the order delivered would be customized.
Revenue:
The revenue will be generated by providing subscriptions rather than cutting commissions.
Easy loans will be provided to the vendors using AI/ML, and the interest on the loans will add up to the revenue.
Marketing Startegy:
Merchandise Marketing
Digital Marketing
Discussion