Brand Tokens provided after a certain transaction will be used on this brand alone which is not the case now as the platform tells where the tokens applies.It also helps the brand to retain their customers
Long trusted customers are taken with all the care in the world, provided by loyalty tokens which have even higher benefits than brand tokens.
Customers can verify at all times what is happening as their transaction is on the blockchain. It helps to build more trust as right now users can't see what is the process of token generation and further use.