The problem Tokenize solves

Enables creators and influencers to tokenize themselves, allowing their supporters to invest in them by buying creator tokens and trading them. We also help advertisers by creating a one-click targeted marketing portal by giving them all the necessary details and statistics required for them to find the best fit creator for them.

Challenges I ran into

Creating a simple workflow so that people with little or no crypto background can also onboard easily was a challenge.
Figuring out the token economics.