Tattva

People see clips, posts, and ads that make strong claims. They need help to see facts, context, and bias. A yes/no fact check is not enough. People want to know who says what, what sources support it, and how close their own view is to the evidence.

What Tattva does
Tattva is a web app and a browser extension. You paste or share any link: a YouTube video, a post on X, an Instagram reel, a podcast clip, or an article.

Tattva:

• Finds the key claims.

• Pulls evidence and citations from diverse sources.

• Gives a Tattva Score (0–100) for truthfulness and evidence strength.

• Lets you add your stance (optional).

• Shows your Reality Distance from the evidence.

• Explains why it scored the way it did.

Who it is for
People who want to check political clips, influencer ads, pop culture takes, or health claims.

Communities that want shared context and sources.
Platforms that may embed the Tattva Score.

Why it is different

• Focus on context, not only verdicts.

• Optional stance input to meet the user where they are.

• Scoring that shows its work with citations and weights.

• Gentle prompts that help users reflect, not preach.

Revenue model

• Freemium (consumer)

1. Free: extension + web app, Tattva Score, citations, and a basic feed. Track up to 2 topics. Tattva keeps researching those topics and posts updates as Signals (a short digest) with a Pulse-like view of changes over time.

2. Premium: unlock more tracked topics, custom feeds, higher update frequency, deeper dives, saved searches, and custom alerts. Users choose their topics; Tattva keeps them updated with ongoing Signals and a Pulse-style trend view.

3. Rationale: keep public access broad while charging for more topics, control, and depth.

• APIs (pay-per-use)

1. Endpoints: claim extraction, scoring, citations, topic status, and alert webhooks.

2. Model: pay per analysis call with volume discounts. Optional SLA, audit logs, and crisis-mode topic pages as add-ons.

3. Who pays: platforms, publishers, and tools that want the Tattva Score and citations inside their products.

• Teams & Enterprise (seats + add-ons)

1. Seats: newsroom, brand, NGO, or enterprise consoles for bulk link scoring, saved topics, alerts, exports, SSO, and RBAC.

2. Add-ons: private topic hubs for incidents, review workflows, and data retention controls.

3. Model: per-seat pricing with optional incident or compliance packages.