The problem Switch Social solves

Problem Solved by Our Platform

Background

Social media platforms often fail to fairly compensate creators. Middle-class and independent creators struggle to monetize effectively, even when their content gains widespread popularity.

Example

A case from Bengal involved a man whose song, "Kacha Badam," went viral. Despite his fame, he earned nothing, while others profited, highlighting the imbalance in the current system.

Issues with Traditional Platforms

1. Unfair Compensation: Original creators rarely benefit financially from their viral content. Others capitalize on popular works without sharing earnings.
2. Imbalanced Rewards: Platforms lack mechanisms to ensure creators receive credit and compensation when their content is reused.
3. Limited Opportunities: Many creators, especially from underrepresented regions, lack access to the same monetization opportunities as more prominent users.

Solution

Our Web3 platform addresses these issues by:

1. Rewarding Creators: Implementing a points-based system where creators earn points for original content, which can be converted into cryptocurrency and withdrawn anytime.
2. Fair Redistribution: When content is reused, 30% of the points earned are credited to the original creator.
3. Additional Perks: Aadhaar-verified users receive extra rewards for international use of their content, while Indian creators benefit from additional points or airdrops.
4. Smart Contracts: Content payouts and reposting fees are managed by smart contracts, ensuring transparent and automated transactions.
5. Blockchain Use: Built on Diamante and Polygon for secure, transparent transactions, our platform leverages blockchain technology to maintain ownership records and automate payouts.

Our platform empowers creators by ensuring fair compensation and recognition for their contributions.

Challenges we ran into

Challenges We Encountered

Technical Hurdles

1. Blockchain Integration: Integrating multiple blockchains like Diamente and Polygon posed significant challenges. Ensuring seamless transactions and smart contract functionality required extensive testing and optimization.

2. Scalability: Designing a system capable of handling high transaction volumes without compromising speed or security was a major concern. Optimizing for scalability on the Polygon network required careful consideration of architecture and resource management.

User Experience

1. Reward System Complexity: Developing a fair and transparent reward system that credits original creators while redistributing points for reused content involved intricate calculations and continuous adjustments based on user feedback.

Legal and Compliance

1. Intellectual Property Protection: Ensuring that our platform complies with intellectual property laws and effectively protects creators’ rights required collaboration with legal experts and the implementation of robust security measures.

2. Data Privacy: Maintaining user privacy and data security while implementing Aadhaar verification and other identity mechanisms was a delicate balance, requiring stringent compliance with privacy regulations.

Community Engagement

1. Building Trust: Establishing trust within the creator community and convincing users of the platform's long-term viability and fairness involved consistent communication and transparency about our operations and policies.

2. Feedback Integration: Continuously gathering and integrating feedback from diverse user groups to improve platform features and address their needs required an agile development approach and active community engagement.

By overcoming these challenges, we've built a robust platform that empowers creators and offers a seamless, rewarding experience for all users.