Problem:

Current supply chain systems often lack transparency and accountability. Consumers don't have clear visibility into the sustainability practices of the products they purchase, such as whether they are made from recycled materials if they cause deforestation, or if fair labor practices are followed in their production.

Solution:

A blockchain-powered supply chain system can offer complete transparency and traceability. Each product is assigned a unique identifier that can be tracked at every stage of its lifecycle - from the sourcing of raw materials, through the manufacturing process, and all the way to the retail shelf.