Today music is everywhere, it is freely available and has become such a vital part of our digital life. People spend so much time listening to music - while driving, studying, partying etc., and every flavour of music caters to almost all emotional dispositions of humans. Inspite of so many music streaming services in the market, users have to manually search for tracks with a passive experience. Moreover, such time investments by even ordinary people in the music industry bring about incredible opportunities to monetise and reward the Curators who create playlists, and to revolutionise the music distribution network for local artists and music composers.
THE IDEA
Stukin gives every user two roles - followers and Curators. Followers can stream music normally just like the usual features of other apps while as a Curator, users can create playlists, publish and share it with the world. Followers can tune in to a particular playlist. Stukin aims to revive the community music playback which dates back to the days of FM which allowed Curators to connect actively with audiences and play in-demand music from the audiences or from the playlists. With Stuckin, every user is an RJ. Stream/broadcast music and songs through playlists, interact with audiences and many more.
Revenue generation will be primarily through advertisements form International brands to local stores, from budding artists to sponsored promotion. While as a Curator(RJ mode), users may opt-in to play ads in between music playback, skipping which, the revenue for the session towards the Curator will be cancelled.
Even follower can earn credits by listening to more and more playlist and reviewing song and they can redeem the credit by buying passes of famous Curator live stream , coupons etc.
Technologies used
Discussion