Why are you participating for Based LatAm?

We are participating in Based LatAm to harness the power of blockchain in solving real-world digital marketing challenges in Latin America and elsewhere. Through this platform, we aim to build a transparent and accountable system for promotional campaigns that benefits both companies and participants. Base’s robust infrastructure, low fees, and high throughput provide the perfect foundation to develop solutions that address inefficiencies in today’s digital marketing landscape. We believe that with Base, we can make a meaningful contribution to decentralized marketing tools and foster a more equitable ecosystem for advertisers and users alike.

What challenges are you focusing on?

We are focusing on the challenge of transparency and accountability in digital marketing campaigns. Companies often struggle with tracking genuine engagement and distributing rewards to participants fairly. Additionally, there is a lack of trust between companies and audiences due to the opaque nature of traditional marketing platforms. This creates friction in campaign success and limits brands from reaching their full potential. By introducing blockchain technology, we aim to mitigate these issues, allowing companies to manage campaigns better and distribute rewards in a transparent and verifiable manner.

How does your submission address this challenge?

StreamAD is a blockchain-based platform designed to address the challenges of promoting content, specifically through tweets. Companies can create campaigns, define target audiences, and set performance metrics, ensuring only genuine engagement is rewarded. By automating reward distribution through smart contracts, our platform guarantees fair and timely payouts based on verified performance. This reduces the complexity and uncertainty surrounding digital promotions. With blockchain’s inherent transparency, StreamAD builds trust between brands and audiences, allowing for more efficient and verifiable marketing efforts, leading to long-term success.

Challenges we ran into

One technical challenge we faced was ensuring the scalability of reward distribution, particularly when campaigns involve a large number of participants. To address this, we optimized the platform using Base’s scalable infrastructure to handle large datasets without compromising performance or cost-efficiency. Another challenge was balancing transparency with user privacy. We solved this by leveraging blockchain to secure the reward distribution process without exposing sensitive user data.