S.M.I.L.E for India

S.M.I.L.E for India

The smile of India depends on S.M.I.L.E. for India.

Created on 26th October 2024

S.M.I.L.E for India

S.M.I.L.E for India

The smile of India depends on S.M.I.L.E. for India.

What’s your problem statement?

Despite the rapid digital transformation in India, many businesses struggle to engage effectively with their diverse customer base due to a lack of CRM solutions tailored to the unique cultural, linguistic, and regional nuances of the Indian market. This results in missed opportunities for personalization, customer retention, and loyalty, hindering business growth and customer satisfaction.

The problem S.M.I.L.E for India solves

S.M.I.L.E.(Smart Marketing Intelligence & Local Engagement) addresses key challenges faced by businesses in India by providing localized insights and efficient data management. Many existing CRMs lack the capability to cater to the unique cultural and regional preferences of Indian consumers, leading to ineffective marketing strategies. Our tool filters and organizes vast amounts of customer data, allowing users to create targeted marketing campaigns quickly. It enables seamless segmentation of diverse audiences and streamlines the process of uploading and enriching data. By integrating with existing CRM models, our solution enhances their capabilities, fostering meaningful customer relationships and leading to higher customer engagement and business value

Challenges we ran into

  1. To fine tune the ai models on LLMs because of limited compute availability.
  2. Visualization of Data in form of Venn Diagrams
  3. Integrating with existing CRM's and maintaining seamless dataflow.

Tracks Applied (1)

SaaS - Student

The CRM market share is set to be $145 billion by the end of 2029, with a compound annual growth rate of 12.5%. The CRM ...Read More

Technologies used

Discussion

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