Over the years, we’ve analyzed the models of various platforms aimed at attracting and retaining users who create and collect onchain art. We believe one of the major challenges in the cryptoart ecosystem has always been integrating platform use naturally into users’ daily routines. That’s why Shine seeks not only to enable the creation and monetization of content, but also to offer seamless integration within a platform like Warpcast where users can engage with Shine while browsing, or even with their phone locked, using it as a music player.

Another significant challenge we’ve observed is the difficulty in capturing users outside the crypto niche. User experience is often hindered by cognitive barriers that prevent a good idea from becoming a successful platform. At Shine, we're putting a strong focus on design and technology to ensure that a massive industry like music, and its digital sales formats, can adopt the benefits of blockchain such as payments, data handling, and content ownership.

Our strategy begins with building a solid initial user base within Warpcast. While it may not yet have mass adoption, as the founders of MúsicaW3, the largest Latin American onchain music community, we already have a strong network of users and collectors to give the project a powerful initial boost.

This allows us to overcome the first major hurdle: acquiring a base of early users to launch and start testing the platform. Our community itself serves as a use case and a feedback loop to continue delivering value and promoting the platform’s capabilities through a win-win model.