echo
Where Every Event Lives On - by rovify
Created on 5th June 2025
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echo
Where Every Event Lives On - by rovify
The problem echo solves
The Problem Rovify's Echo Feature Solves
Event Social Connection is Broken
We've all experienced this: meet amazing people at events, exchange contacts, then never speak again. Current event social experiences are fragmented across WhatsApp groups (chaotic spam), Instagram (algorithm buries posts), Discord (too technical), and Twitter (bot-filled noise). Your event memories get harvested by big tech for ad revenue.
Rovify's Echo: Complete Event Social Solution
Echo is Rovify's social feature organizing your entire event social life into three tabs, creating verified communities while ensuring permanent connection ownership through Web3 technology.
Rooms Tab: Event-Specific Communities
Automatic Access: Buy NFT tickets through Rovify → automatically join event rooms. Only verified ticket holders participate - no spam, bots, or fake attendees.
Three-Phase Lifecycle:
- Before: Coordinate hotels/transport with real attendees, get insider tips, trade tickets safely
- During: Share location-tagged stories, find friends instantly, access exclusive artist updates, join limited NFT drops
- After (5 Days): Share memories with verified attendees, exchange permanent XMTP contacts before room closes
Smart Threading: Organized conversations for hotels, transport, artist discussions, meetups - not chaotic group chats.
Groups Tab: Interest Communities
Cross-event communities based on shared interests:
- Genre: "Electronic Music Lovers Kenya" (5,200 members) - recommendations, group trips
- Location: "Nairobi Event Scene" - local coordination, afterparties, meetups
- Experience: "VIP Pass Holders" (890 members) - exclusive opportunities
- Interest: "Web3 Events Africa" (1,200 members) - blockchain conferences, NFT events
Friends Tab: Permanent Social Network
XMTP-powered connections working across all Web3 apps - Coinbase Wallet, Lens Protocol, Farcaster, etc. Your friendships aren't trapped in Rovify.
Features: Real-time activity, arrival notifications, cross-platform messaging, shared event history, location sharing.
Context-Aware Stories & Smart Filtering
Automatic Context: Stories include event name, venue, current music, location area, and nearby friends.
Smart Filters:
- Timeline: Before/During/After phases
- Content: Posts, stories, meetups, trading, reviews
- Social: Friends, verified attendees, artists, trending
Technical Foundation
Rovify Integration: Native feature alongside ticketing, marketplace, discovery
XMTP Protocol: Decentralized messaging ensuring user ownership and cross-platform compatibility
Blockchain Verification: Smart contracts verify tickets, manage room lifecycles, mint POAP NFTs
Real-World Impact
Festival Experience: Buy Ultra ticket → join room → coordinate Miami hotel → share live stories → find friends via location → join "Progressive House Lovers" group → exchange XMTP contacts → plan Tomorrowland together.
Conference Journey: Join "Blockchain Developers Kenya" → get recommendations → network with verified attendees → maintain professional relationships through XMTP → develop collaborations.
Why This Matters
For Attendees:
- Organized social life (3 tabs vs scattered apps)
- Verified communities (no spam/bots)
- Permanent connections (XMTP works everywhere)
- Data ownership (your conversations belong to you)
For Organizers:
- Complete engagement lifecycle (before/during/after)
- Direct verified communication (no algorithms)
- Community insights and organic growth
For Artists:
- Direct fan relationships across events
- Exclusive communication with verified attendees
- Cross-event promotion through groups
- Additional revenue through exclusive content
The Rovify Advantage
Echo integrates social features directly into the event platform, creating comprehensive experiences where ticketing, discovery, community building, and relationships happen within one ecosystem.
The 5-day room lifecycle creates perfect timing for memory sharing and connection building. Users transition from temporary event context to permanent XMTP relationships persisting across the Web3 ecosystem.
Events bring people together. Rovify's Echo keeps them connected. Forever.
Built on XMTP protocol - your connections work across the entire decentralized web.
Challenges we ran into
Challenges I ran into
Building Rovify's XMTP messaging feature for the Base Batches Buildathon pushed us into uncharted territory with bleeding-edge technology. Here's how we navigated the major hurdles:
Database Configuration Nightmare
We hit a cryptic database error that consumed hours of debugging time. The solution? Diving deep into obscure iOS build settings that weren't documented anywhere obvious. This taught us that working with decentralized messaging requires understanding the entire stack, not just the messaging layer.
XMTP's Evolving Architecture
We discovered the hard way that XMTP had scrapped their original React Native approach due to performance issues. Their documentation explicitly warns that features break frequently as they update the SDK - and we experienced this firsthand when:
- Basic functions like
getUserAddress()
weren't properly accessible through TypeScript definitions - Core messaging features would work in one SDK version but fail in the next
- Integration patterns from tutorials were already outdated
iOS Simulator Testing Hell
Testing became a major bottleneck because crypto operations frequently failed on iPhone simulators. We had to build a sophisticated testing setup that:
- Replicated production environment conditions
- Handled cryptographic operations reliably
- Worked consistently across different development machines
The Breakthrough
Despite these well-documented challenges and hackathon time pressure, we delivered a fully-functional messaging system with:
- ✅ Robust error handling
- ✅ Reliable performance in development and production
- ✅ Seamless user experience
Why We're All-In
These technical hurdles actually strengthened our conviction in XMTP's vision. Once you solve these challenges, you unlock messaging capabilities that traditional platforms simply can't match. We're committed to launching our first major event with this integration live - because the toughest technical problems often lead to the most innovative solutions.
Sometimes breaking through the barriers of cutting-edge technology pushes you to build something even better than you originally planned.
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