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People don’t just play games — they play to connect.
Every new platform has had its breakthrough game: text-based MUDs on early PCs, touch casuals on mobile, and social-graph games on Facebook. Each one turned a new interface into a shared culture.
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Now it’s Base’s turn.
But mini-app games inside crypto apps still face three clear problems:
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1️⃣ Weak engagement mechanics
Mini-app players often enter with low involvement. They need more than quick taps — they need something that feels alive. Most mini-games deliver utility, not emotion.

Rolling Burger adds depth that fits within simplicity. You roll dice, make small choices, and see instant results worth sharing. Each loop creates a tiny story — and stories make people stay.
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2️⃣ Unstable retention
Web-based games disappear when the tab closes. Without reminders or re-entry hooks, players rarely return.

Rolling Burger blends Base App’s social features — feed, friend graph, and notifications — with habit-forming loops. Players roll, share, and re-roll together, turning one-time play into a daily ritual.
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3️⃣ Limited appeal beyond crypto users
Most players’ real-world friends don’t care about tokens — they care about fun.
Current mini-apps speak to crypto natives, not everyone else.

Rolling Burger starts with play, not protocol. It’s easy to understand, quick to enjoy, and naturally shareable — a social experience first, an onchain experience second.
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https://github.com/ZENGA-GAMES/zg-rbg

https://zg-rbg.vercel.app

Rolling Burger is more than a dice game — it’s a social experience built for Base App, where short play sessions turn into shareable stories and lasting connections. It combines the thrill of luck, the joy of creation, and the power of community — all inside one simple, onchain loop.
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While most mini-app games lose users quickly after launch, Rolling Burger introduces a sustainable model designed to drive both player retention and Base ecosystem growth.
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1️⃣ Luck-Driven, Risk-Free Gameplay
Most casual players love the excitement of random outcomes — as long as it feels safe. Rolling Burger captures that thrill through a soft-gambling loop: roll dice, get ingredients, and build your burger. There’s no financial risk, just pure fun.
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A light “extra dice roll” option uses Base Pay to show how frictionless onchain payments can make even casual play more engaging.
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In Alpha, our goal is to validate this core loop — proving that short sessions can still deliver meaningful engagement. This loop shows how Base can turn even the simplest play into real onchain engagement — joyful, intuitive, and open to everyone.
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2️⃣ Social Loop as a Re-Engagement Engine
Rolling Burger turns short play into something worth sharing. Players can show off burger results, invite friends to roll together, and reconnect through play.
This “play → share → reconnect” cycle becomes the engine of retention.
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Each short session also generates unique, creator-ready stories — burgers, combos, and lucky rolls that players can remix and mint as shareable content.
This turns players into co-creators, fueling both engagement and the Base creator ecosystem. These moments don’t just engage players — they empower creators, extending the Base culture through play.
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3️⃣ Expanding the Rolling Cooking Universe (Post-Launch)
After launch, Rolling Burger becomes the starting point of a connected world.
Each burger can be disassembled into ingredient tokens that carry over into new titles like Rolling Sushi and Rolling Cappuccino.
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This creates a natural progression between games, where what you make today powers what you play tomorrow.
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As the universe expands, each story, mint, and creation adds value back to the Base ecosystem — linking play, creation, and ownership into one continuous experience. It’s not about asset trading — it’s about emotional continuity across titles, making every play session part of a larger story.
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1️⃣ Current Players — The Cultural Seed of Base
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Our first target users are onchain-curious early adopters inside the Base App — socially active players who already join mini-games, missions, and mints but are looking for something more fun and consistent to return to every day.
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They share the same need and taste:

• short, snackable gameplay that feels native inside Base
• light social connection (sharing, comparing, inviting friends)
• a sense of identity and belonging within the Base ecosystem

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They need a reason to open Base every day — something playful, repeatable, and social. Rolling Burger gives them that reason through quick sessions and shareable stories that spark daily re-entry.
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We already have direct access to this group through our GRAMPUS community, the Juicy Adventure player base(60K+), Base local communities (such as Base Korea, Base Japan, and Base LATAM), and a network of creators in the GRAM Creator Lab on ZORA. These channels together allow us to test, collect feedback, and grow Rolling Burger organically inside Base.
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2️⃣ Next-Stage Audience — The Coming Wave
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Our target customers don’t stop at current Base users — they include the real-life social graph these players bring with them, as well as the broader Web2 audience that will join as Base expands. Each new wave of users enters naturally through play, culture, and community.

These are casual, social, and culture-driven players — mobile-native users who enjoy light games and creative spaces but haven’t tried onchain play yet. They’re open-minded enough to learn onchain naturally through the content they love.
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They will likely be:

• Gen Y–Z players familiar with hybrid casual games
• Comfortable with shareable results, daily challenges, and light co-play
• Highly receptive to digital culture — memes, creator content, seasonal drops

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They want something new to share — a simple game that blends social play with creative expression. They don’t care about tokens; they care about fun that connects.

In Rolling Burger, the onchain loop of disassembling dishes to craft new ingredients adds a small, satisfying reward — a playful sense of progress that keeps them curious and engaged.

It’s a light, creative form of value that feels natural to explore. Rolling Burger offers a safe, welcoming entry point to the Base ecosystem through pure, social onchain gameplay.
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We will leverage GRAMPUS’s existing 55M global player base from titles like Cooking Adventure and BTS Cooking On to reach this broader audience.
Through targeted cross-promotion, social campaigns, and IP-driven brand awareness, we can guide these Web2 players into the Base ecosystem — turning curiosity into participation.

Our closest competitors fall into two categories:
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1️⃣ Web2 Social Casual Games — Coin Master, Monopoly GO, etc.
These games excel at short, rewarding loops and global IP expansion built around characters and brands. However, players’ engagement remains offchain — their progress resets with each session, and there’s no lasting sense of ownership or connection between titles.
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2️⃣ Web3 Games — LoL Land
Stands out as a social, onchain dice game — but its scale and complexity make it hard to casually jump in. It feels more like a console game experience for mobile users: deep, but demanding.
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How Rolling Burger is different:

• Social-first onchain design: built for Base App’s social graph, turning every quick play into shareable stories and re-entry moments.
• Onchain micro-rewards: players can disassemble completed dishes to craft new ingredient tokens — small, satisfying rewards that spark curiosity and drive replay.
• Continuous content loop: through its AI-assisted production pipeline, new Rolling Cooking titles launch every two months, keeping gameplay fresh and connected.
• Base-native UX: fully integrated with Base App and Base Pay features, offering a smooth, familiar experience for both Web2 and Web3 players.