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Re:Loom

Re:Loom

Turn Leads into Deals.

Created on 21st June 2025

Re:Loom

Re:Loom

Turn Leads into Deals.

The problem Re:Loom solves

Re-Loom: Conversations to Conversions

Turn a list of leads into a pipeline of deals. Re-Loom is an autonomous Sales Development Representative (SDR) agent that manages hyper-personalized email outreach campaigns from end to end.

It combines deep, real-time prospect research with a highly configurable, AI-driven communication strategy, all managed through a comprehensive UI and analytics dashboard.

Key Innovations & Hyper-Personalization

Re-Loom moves beyond traditional, template-based email automation. Its power lies in its ability to simulate the critical thinking and personalization of a human SDR at scale.

  • Automated Pain Point Research: The agent doesn't just find a prospect's title. The Agent scours the web for recent interviews, news articles, and company announcements. It then uses an LLM to synthesize this data, identifying specific pain points, challenges, and strategic goals relevant to that individual and their company.

  • Dynamic Product/Solution Fit: Armed with deep context, the agent dynamically maps your configured products and services to the prospect's identified needs. The outreach is no longer a generic pitch; it's a targeted proposal that speaks directly to their problems.

  • Deep Customization (Tonality & CTA): Control the agent's personality. Through the UI, you can select the "tonality" (e.g., "professional", "enthusiastic") and the "call_to_action" style for each campaign. The LLM uses these directives not as rigid rules, but as creative guardrails, ensuring every email's style and objective aligns with your strategy.

  • End-to-End Autonomous Operation: From initial research to drafting, sending, and intelligently handling replies, the agent manages the entire outreach sequence. It detects user intent (e.g., "Interested", "Referral", "Unsubscribe") and takes the appropriate next step. When a prospect shows positive intent, the agent automatically sends a link to book a meeting, seamlessly moving the conversation forward. Human intervention is only required for high-value interactions, such as answering complex questions or closing the final deal, freeing up your team to focus on warm leads.

Our Advantage: Focus & Cost-Effectiveness

We have a clear focus: converting leads, not finding them. Our system expects enriched leads as input and deliberately does not handle lead enrichment. This strategic decision allows us to dedicate our agent's prowess to what truly matters: creating hyper-personalized, human-like email campaigns and managing them autonomously until a meeting is booked.

This focus translates to unparalleled cost-effectiveness. By concentrating on the conversation and conversion part of the sales funnel, we can execute 10,000 personalized email interactions for less than $320 USD, covering all operational costs. This stands in stark contrast to competitors like Apollo.io, whose costs can range from $800 to $5,000 per month. Our value isn't in lead generation; it's in turning your existing lead list into a robust pipeline of opportunities by sending the right message and booking the meeting.

Challenges I ran into

Static endpoint for sendgrid management
State management for more than one follow up
Just realised the scope of my tool :- It is not responsible for finding the right contacts it is meant to be used post this. Once you have potential leads which are related to your product in one way or another, this multiagent tool will research the leads, create personas, find pain points and address them via your products, then send emails, track their responses, take care of the responses -> if question, answer with entire context of persona/convo till now, if agreed to meet -> send calendly link, if said not interested then simply say thank you and leave. This is a tool for b2b sales outreach. Might have to create a simpler but mass version for b2c sales.

Progress made before hackathon

General discussion with Chatgpt on how we can tackle the problem. I have used tools such as apollo.io for email outreach and lead gen and realised how hectic it is to manage conversions, multiple conversations and still have a good ratio of active leads. This is where the idea came from.

Discussion

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