Rangmanch
Empowering Creators, Elevating Brands
The problem Rangmanch solves
The creator economy is thriving, but the system connecting creators and brands is fundamentally broken.
Creators can't easily find brand partnerships that genuinely match their content and audience. Meanwhile, brands struggle to discover the right influencers for their products without proper tools or systems.
The entire process remains manual and time-consuming. From finding partners to creating content and managing campaigns, everything requires extensive human effort, making it hard to scale efficiently.
Most importantly, both sides can't properly measure if their collaborations actually work. Without clear tracking of return on investment, creators and brands operate blindly, unable to prove value or improve future partnerships.
This creates a major disconnect in what should be a natural collaboration between content creators and companies looking to reach audiences authentically.
Challenges we ran into
Database Integration
Building a unified database that seamlessly connects creators and brands while handling different user types and matching requirements efficiently proved complex and required careful schema design.
Instagram Sentiment Analysis
Implementing VADER sentiment analysis for Instagram comments was challenging due to social media language complexities, including slang, emojis, and contextual nuances that traditional tools struggle to interpret accurately.
Gemini API Chatbot
Integrating Google's Gemini API for the chatbot feature presented difficulties in configuring domain-specific responses, managing real-time conversation flow, and ensuring relevant guidance for both creators and brands.