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Proofly

Earn from every onchain

Created on 15th October 2025

P

Proofly

Earn from every onchain

The problem Proofly solves

Most activity-based reward systems are limited fitness apps reward only movement, learning platforms reward only course completions, and Web3 tools often rely on unverifiable or centralized data.
There’s no unified, transparent way to prove real-world actions and earn from them in a secure, decentralized way.

Proofly solves this by enabling users to earn value from everyday activities all verified on-chain.

With Proofly, users can:

  • Track steps and movement through health integrations.

  • Earn XP for completing real-world actions like finishing a course, doing house chores, attending a place of worship, completing a task, or even sharing progress online.

  • Convert XP to USDC or Proofly’s native token on the Base blockchain.

  • View transparent growth, streaks, and rewards through a clean, gamified dashboard.

Proofly turns proof-of-activity into a lifestyle helping users stay productive, consistent, and rewarded while keeping full ownership of their data.

Challenges I ran into

Building Proofly came with a mix of technical and strategic challenges especially since it combines Web2 tracking (like steps and user actions) with Web3 verification and rewards.

Some key hurdles included:

Integrating real-world activity tracking with blockchain data:
Connecting step counters, task completions, and on-chain proofs in a seamless flow was tricky. We had to experiment with different APIs like Google Fit and HealthKit, while planning to anchor verified data to Base for transparency.

Designing a reward system that’s fair and scalable:
We iterated multiple times to balance XP rewards for daily actions (steps, learning, referrals, streaks, etc.) so users are rewarded meaningfully without risking inflation or spam.

Choosing the right backend infrastructure:
Initially, we tried Supabase + PostgreSQL, but it became too complex for syncing real-time actions. We switched to Firebase Firestore, which simplified data handling, authentication, and live updates.

Ensuring smooth onboarding for both Web2 and Web3 users:
We wanted users to sign in using email, Google, or wallet without confusion. This required combining Firebase Auth and wallet-based login logic into a single, unified experience.

Despite these challenges, each one helped shape a more robust and user-friendly platform making Proofly not just another reward app, but a bridge between everyday life and Web3 value.

Link to the GitHub Repo of your project

Live URL of your project

proofly-mvp.vercel.app/

What is your product’s unique value proposition?

Proofly is the first “earn-from-every-action” lifestyle app built on Base that rewards users for both on-chain and real-world activities from learning and social engagement to walking, chores, and community participation.

Unlike traditional apps that silo data or limit rewards to financial actions, Proofly merges real-life proof-of-activity with on-chain verification creating a transparent system where every step, task, or challenge can be tracked, verified, and rewarded.

What Makes Proofly Stand Out

  1. Dual Activity Layer – Proofly connects both Web2 (e.g., steps, learning progress, social tasks) and Web3 (e.g., wallet verification, referrals, engagement) actions into a single XP system.

  2. Proof-of-Action System – Every user interaction generates verifiable “proofs,” enabling brands, communities, and users to build trust without compromising privacy.

  3. No-code Dashboard for Projects – Teams can show transparent growth metrics and reward engagement without needing complex blockchain setup.

  4. Earn While You Live – Whether you’re studying, walking, cleaning, or participating online, Proofly rewards consistent actions that reflect productivity and growth.

How the Alpha Build Demonstrates This

Our alpha build currently includes:

A secure authentication system (email, Google, and wallet login).

XP reward logic design, linking user actions (steps, tasks, challenges, referrals) to measurable progress.

A dashboard preview where users can track their progress, tasks, and XP growth.

Even in this early stage, the alpha shows how Proofly’s system can verify real actions and reward them transparently, paving the way for seamless Base integration.

Who is your target customer?

Proofly is built for the next generation of Web3 users people who want to earn value from their daily actions while maintaining ownership of their data. Our ideal users fall into three main groups:

  1. Everyday achievers – people who walk, learn, complete daily goals, or engage online and want those activities to mean something tangible.

  2. Web3 communities and projects – teams that want to reward real user engagement (tasks, learning, attendance, challenges) transparently using XP or tokens.

  3. Brands and creators – those seeking authentic ways to build trust, track engagement, and reward participation without centralized tracking systems.

We validated this audience through community feedback and early user conversations from our previous project (Defiweld), where many users expressed interest in earning and tracking daily progress via blockchain. This insight shaped Proofly’s concept of “earn from every action” a fair system that merges lifestyle activity with on-chain proof.

Who are your closest competitors and how are you different?

Our closest competitors include:

Sweatcoin (https://sweatco.in) – rewards walking but operates entirely off-chain, limiting transparency and ownership of user data.

Stepn (https://stepn.com) – uses blockchain to reward fitness but focuses only on movement and requires NFT purchases to earn.

Layer3 (https://layer3.xyz) – gamifies on-chain tasks but doesn’t extend earning to real-life activities like learning or productivity.

Proofly stands out by combining both real-life and digital activities walking, completing tasks, learning, or engaging with brands into one unified XP system. Unlike others, Proofly allows users to earn across any activity, prove authenticity through on-chain verification, and own their data without relying on centralized servers.

Our approach makes blockchain rewards accessible to everyone, not just crypto natives helping onboard the next billion users on-chain.

What is your distribution strategy and why?

Proofly’s growth strategy is community-first and incentive-driven, aligning perfectly with our “earn from every action” model.

We’ll distribute through:

  1. Community and Social Growth:
    Launch viral campaigns on X (Twitter), Discord, and Telegram encouraging users to share their activity milestones and invite friends for XP rewards. This builds organic visibility through social proof.

  2. Partnerships with Brands & Web3 Projects:
    Collaborate with fitness brands, learning platforms, and DAOs that can offer custom tasks or challenges. These partners will use Proofly to reward real engagement and user actions, driving mutual growth.

  3. Influencer & Creator Integration:
    Work with micro-influencers and creators to promote Proofly challenges, showcasing how users can earn from daily activities blending lifestyle with blockchain utility.

  4. On-chain User Incentives:
    Distribute limited-time airdrops and reward streaks to onboard early adopters and drive retention.

This approach works because Proofly’s users are everyday digital natives people who are active online and on their devices. By embedding rewards into daily actions and leveraging community-driven virality, we can reach massive adoption without heavy paid acquisition.

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