The problem Phydigital Fashion solves

phygital fashion project tackles a few problems in the e-commerce space:

Lack of Engagement: Traditional online shopping can feel impersonal and lack the excitement of physical stores. Phygital elements like hidden messages add a layer of discovery and interactivity, keeping customers engaged with the products.

Limited Product Information: Online product descriptions might not always capture all the details a customer might want. Hidden messages can provide additional information, care instructions, styling tips, or even exclusive content related to the product, showcasing the NFT collections the product is connected to.

Difficulty Upselling and Cross-Selling: Recommending complementary items online can be impersonal. Phygital messages can suggest relevant accessories or outfits based on the customer's purchase history or browsing behavior, leading to potential upselling and cross-selling opportunities.

Customer Disconnect from Brands: E-commerce can sometimes feel transactional. Phygital elements like hidden messages can personalize the shopping experience and create a sense of connection between the customer and the brand

Challenges we ran into

One of the major challenges we faced is the cost of shipping to buyers in other countries, We have been able to research and discover cheaper options.