The problem Paralax solves

Web3 projects struggle to break out of the crypto echo chamber. There is a lack of a truly performance-based marketing platform with Web3 rails.

Creators, on the other hand, struggle to get paid fairly for the attention they generate. Platforms like TikTok or X harvest their reach and give pennies back. Everyday creators (under 1000 followers) lack the opportunity to monetize in today's social media landscape.

Paralax fixes both sides by turning attention into a liquid on-chain asset.

• Projects can launch virality campaigns that pay only for verified engagement - impressions, shares, likes, breaking out of the echo chamber.
• Creators, regardless of follower count, can grab campaigns anytime and get paid to post video content instantly in USDC.
• Both sides earn lifetime referral revenue when they bring others into the ecosystem.

Paralax aligns incentives and makes virality a measurable and scalable campaign. While unlocking dual payout for Farcaster/Base App or other social media apps as they are released. The lightning in the bottle is that all of the content must be video content.

Challenges I ran into

Problem: Paying Creators Fairly Without Inviting Bots
a) If payouts are too high, bad actors flood the system with fake accounts and bot engagement.
b) If payouts are too low, legitimate creators won’t bother, and adoption stalls.

Solution: Fraud Prevention & Fair Payouts
a) Ratio System → Flags mismatched outcomes (likes vs. views, comments vs. impressions) to detect botted or low-quality engagement.
b) Balanced Payouts → Creators earn more than Twitter or TikTok, but not enough to make botting worthwhile.
c) Feedback Loop → Brands/Projects can flag suspicious posts and rate creator performance as campaigns run, feeding back into payout weighting.
Result: A self-correcting system where authentic creators win, bad actors get filtered out, and brands only pay for real engagement.

Problem: Onboarding Friction
Most creators aren’t Web3-native. Asking them to set up a wallet before earning is a deal-breaker - the learning curve kills adoption before it starts.

Our Solution:
Sign up with any social, any wallet, email, or phone number.
Privy wallet Signup → If a creator doesn’t already have a wallet, they can onboard with just an email or social login.
Base Chain → Handles payouts transparently and instantly in USDC/crypto.
This flow removes all technical friction. Creators don’t have to “become Web3 experts” to earn - they just post, get paid, and naturally get introduced to the ecosystem.

Problem: Most Web3 apps/tools end up stuck in Crypto Twitter - projects want reach outside CT.
Solution: Paralax campaigns run natively across multi-platform rails (TikTok, YouTube Shorts, Instagram Reels, Farcaster, BaseApp, Twitter). Cross-platform posting is supported in the app, so projects can target beyond crypto-native audiences.

Smart Contract Address(es)

We're using CDP for all onchain interactions but don't have / need a smart contract for our use case

Other Onchain Proof

Our MVP has been in test mode since March of 2025. We have a waitlist of 200 video content creators.

All funding and payout distribution is paid out and collected via CDP wallets.