The problem OwnAd solves

The problems associated with the currently available NFT ecosystem along with our proposed solution can be summarized as:

Reachability

• Definition: The ability of the creator to reach the followers.
• Problem: How does the creator make sure that the followers are within the reach of his/her collectibles and they are indeed being liked by the community?
• Solution: We make sure that all the relevant information is made directly available in the NFT display itself. This allows followers to reach the creator directly, rather than depending on a third-party source.

Engagement

• Definition: The interaction carried out between creators and followers.
• Problem: How does the creator confirm that the community is actually lively and his/her collectibles in fact, have an impact on society?
• Solution: We confirm that the followers are able to interact with the NFT and therefore, they are not static anymore.

Growth

• Definition: The process of increasing in amount, value, or importance.
• Problem: How does the creator ensure that he/she does really have the potential of growing and the supporting community is indeed sustainable?
• Solution: We make sure that the existing NFT owners are able to earn revenue from their NFTs even without listing them for sale.

Challenges we ran into

• In order to ensure that the ad would be looking the same on all the marketplaces, we needed to make sure that they were displayed at the bottom of the screen in all those frames. Thereby, we made the ads to be sticky and thus, made them fit the screen view space accordingly.
• The versions of UI provider and service provider were different, which brought incompatibility in the code base and moreover, functionalities were breaking during the execution. Therefore, we downgraded both to their stable versions which were last compatible with each other. Thus, we were able to solve the problem effectively.
• There was a need to specify the display URL individually for each minted NFT so that they can display ads. Instead of specifying them explicitly, we automated the url link specification using sequential generation and thereby, displayed the ads by sequential referencing.