The things you click, like and post result in more of the same, i.e, Netflix suggests things news things to watch based on what you have already watched, Twitter will suggest who to follow based on who you follow, Google shows search results based on what was already searched before.
Personalization algorithms create a safe, predictable space.
The algorithm forces the consumer to stay resolute to their point of view without considering the other opinions on the same topic.
Fact checking is heavily flawed due to the absence smart ML models.
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