Companies use the oints system to

• reward their customers and marketing affiliates,
• find potential new customers and marketing affiliates,
• and advertise to potential new customers.

Holders collect a company's points by

• making purchases from the company,
• referring new customers to the company,
• engaging with marketing campaigns on social media,
• or buying the points on exchanges.

Holders use a company's points to

• make purchases from the company,
• redeem payment from the company,
• or profit by selling on exchanges.