The problem Ocasso solves

QR Code Integration: The solution facilitates the use of QR codes on physical billboards, providing a simple and effective way for users to connect with digital content.
Optimal Presentation: Ensures that the transition from billboard to mobile device results in an optimal presentation of the advertisement. The solution adapts the content to fit mobile screens, preserving the visual appeal and message of the original advertisement.
Introduces interactive features that encourage user engagement. This could include gamification, surveys, or calls-to-action within the advertisement to enhance user participation.

Challenges we ran into

Creating a seamless transition from physical billboards to mobile devices required the development of a 3D model to enhance user engagement. One challenge was ensuring the compatibility of the 3D model across various mobile devices and screen sizes.
Integrating QR codes with a backend dashboard for content management and analysis posed a challenge. Ensuring real-time synchronization between scanned QR codes and the backend system for content delivery and analytics required a robust and efficient solution.
Building a comprehensive backend dashboard for analytics presented challenges in terms of data visualization, user-friendly interfaces, and real-time updates. Analyzing and interpreting the vast amount of data generated by user interactions demanded careful consideration.
Balancing a rich, interactive experience with optimal loading times and minimal data consumption on mobile devices proved challenging. Striking the right balance between engaging content and a smooth user experience was essential.