The problem Crumbs solves

Google is planning to ban third-party cookies on its Chrome browser by next year, 2024.
Third-party cookies are used by advertisers and publishers to track user behaviour and serve targeted ads.
This ban will affect the advertising industry's ability to track and target users effectively, and deliver personalized experiences.

1. Advertisers will face challenges in delivering relevant ads to users, which will impact their advertising revenue.
2. Content creators may also experience a drop in revenue as advertisers may be less willing to advertise on their websites.
3. Users receive a less personalized experience. Significant power imbalance for Google whose advertising tools are not affected, resulting in a less competitive market and an overall worse user experience.

That's why my team made Crumbs! Imagine a world where you have complete control over your personal data and can share it with the people and companies you trust, in a secure and transparent way. A world where content creators and advertisers can offer you personalized experiences that truly reflect your interests and values, while rewarding you for it.

Firstly, Crumbs will reward users for their data.
NFT cookies provide a more transparent and secure way of tracking user behavior compared to third-party cookies.
Users can have more control over their data and can choose to sell or keep their data.

Secondly, Crumbs will provide higher quality data for advertisers.
NFT cookies provide a way to obtain first-party data directly from users, which can improve the quality of audience targeting.
Advertisers can access more accurate and verified data, which can increase the effectiveness of their ad campaigns.

Lastly, Crumbs will supply reliable revenue for content creators.
NFT cookies provide an additional revenue stream for creators by enabling them to monetize their content to fans directly.
Ensures a more fair power distribution by providing alternative monetization paths other than Google

Challenges we ran into

Solana minting