The problem Mobi bAAnk solves

With the introduction of the Account Aggregator, it’s time to level up the financial applications. In this new era of modern technology, customers deserve a more intuitive and engaging digital banking experience. Our aim is to introduce that experience!
We have developed a new generation of mobile banking app which is more of a Financial Service Platform than a transaction only platform! It's rich in user experience, targeted and hyper-personalized for every customer.

Above this we have provided a seamless on-boarding process involving less than a couple of clicks for the users.

AA has for sure brought a heavy amount of data into the banking game. Everybody will have the data, but how you use it will matter the most. We used AA data to create analysis models based on different algorithms. This analysis process helped us:

1. with micro segmentation of customers

   • Dividing customers into different DNA types. Each DNA type reveals a specific customer behaviour.
   • Map new customers into one of the DNA type.
   • Run targeted programs personalized for the users based on their segmentation.
   • Design financial journeys for them
   • Get the most out of every customer!

2. convert data into intuitive insights

   • Hyper-personalization for each user.
   • Every customer treated in distinctive manner
   • Every user’s screen is unique with financial features.
   • Treat customers with custom nudges intuitively.
   • For example, one user might be seeing a payment due reminder where as another user seeing an investment suggestion as a nudge.

3. understand a user’s spend behaviour.

   • Suggest financial management specifically for each user.
   • For example, how one can better manage their money.
   • or how one can improve their credit score.

Our app Benefits:

• Strong customer engagement
• High click-through rate
• Increased user stickiness
• Getting the most out of every customer

Challenges we ran into

Our project involved a lot of data analysis over a lot of data, hence that was our biggest challenge. The data provided by the account aggregator APIs was heavy and of different kinds. We were going through some kinds of financial data for the first time, so understanding that took some time. Researching more about different financial aspects and statistics we were able to overcome the challenge of analysis. Other than that we had some issues connecting to the APIs by Pyrimid, but got it resolved after contacting the support team.