The market cap of the Creator Economy is 83 billion USD worldwide, and Voice Economy, like Podcasting, is the next rising but undeveloped segment.
The Podcasting market lacks efficient ways to promote. Podcasters creating over 200 episodes said they spent tons of time making their marketing materials, such as voice videos, brand sites, and email thank you letters for each supporter. Blockchain technology brings enormous advantages. For example, crypto wallets replace passive inboxes, and NFT represents the extensible, supporting proof originating from podcasts' audio content. That is, blockchain tech empowers podcasters to automatically and proactively drop valuable digital assets from their content to solidify the relationship between podcasters and their communities.
The concept is ideal. However, the user experience is vital to persuade fans or listeners to join Web3. Without onboarding end-users, even though podcasters adopt fantastic Web3 tools, their communities will not buy them.
To solve that, in Flow Hackathon, we develop Mindtrix Verse to gamify the podcast community to catch users' eyes and provide an easy payment system to onboard them into Web3. By coming users as a PoC, over ten cooperated podcasters on Mindtrix can initiate their podcast launchpad to carry out the core value of Web3 utility.
Mindtrix Verse’s four features:
Onboarding end-user, like listeners and fans, is the most struggle part. Even though we did streamline podcasters’ process of converting their audio content into NFT, released it on Primary Marketplace, post on news media, it is still hard to carry a large number of non-blockchain users to join in one night. To overcome this, we must emphasize every meaningful interaction between podcasters and fans. For example, stan’s avatar will show in the podcaster’s 3D space in Mindtrix Verse. Also, the podcasters’ show and link will appear on the map as a launchpad journey, and fans can free claim a POAP of the launchpad event. Therefore, Mindtrix Verse is our undergoing solution to improve engagements.
For development, Walletless Onboarding is the tough one for new Web3 developers like us. We separate the building process into parts: getting SSO info from the front end, generating key pairs, multisign from the backend, and sending transactions of creating a child account with the emulator. Though we successfully connected the individual parts, we still suffer from the last one: getting the created child account’s address. We are yet to develop a feature to get the real-time on-chain address from the off-chain service as soon as the child account is created. Currently, we deploy a webhook to receive event indexing, and the user will wait for 10 sec to fetch their child account info. Furthermore, we understand Walletless Onboarding aims to abstract payment flow; however, it’s difficult for us to find an online credit card payment provider for NFT purchasing without KYC. A possible way we may try to sell an IRL product and then mint the NFT to users as a digital receipt. For now, we recommend the user utilize Credit Card Payment with Dapper Wallet.
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