We make Ethereum fun.

Crypto is often abstract, expensive, and transactional. People want meaning and delight—not just wallets and fees.

Memethology is a physical/digital trading card game about onchain lore and human flourishing. It turns crypto culture into stories you can collect, play, & share, making the onchain journey feel intuitive, joyful, and social.

During my time as a Spider-Man artist, I saw how deeply people connect with meaningful stories and shared experiences.

I wanted to bring that same magic to crypto so I created Memethology—a physical TCG that reimagines real-world heroes, villains, and internet culture through the lens of mythology.

The physical cards sold out twice and generated over $70,000 in revenue.

Through beautiful art, enchanting stories, and meaningful community, Memethology offers a journey that players return to again and again.

The physical game has been played around the world, from Tokyo and Argentina, to Thailand and the USA. And now we've entered the digital realm, enabling players to collect the cards onchain.

• Collect & play: build your collection, complete quests, and prepare decks for the upcoming online game.
• Own it onchain: every card lives in a beautiful onchain gallery.
• Immerse in the lore: The gallery reveals the inspiration behind every card
• Fresh drops every month: new sets expand the universe and keep players returning for the next chapter.

Learn more at memethology.com

Getting a Base Mini App reliably viewable and testable was harder than expected. Farcaster account association and JSON wiring were non‑trivial, and private testing flows weren’t obvious, which slowed iteration. I worked through it by hand‑configuring the association, asking other builders, and ultimately leaning on Base Build verification and OnchainKit/MiniKit defaults. The DX is improving, but early on it took real digging to get a smooth test loop.

https://github.com/ColtonArt/meme-tcg

https://app.memethology.com/

Memethology connects the $11.5B global trading card industry with web3, bringing physical collecting, digital ownership, and participatory storytelling together for the first time.

We turn onchain culture into a living mythology you can collect and play—a bridge between fandom, gaming, and blockchain.

We’re building a Base mini app that loops players through:

• Instant resonance: Cards remix heroes, villains, and internet culture everyone already knows—Doge, Moo Deng, and beyond.
• Fun gameplay: Fast-paced mechanics that are easy to learn and hard to master.
• Beautiful art, fast: A one-artist, AI-accelerated pipeline that keeps the universe growing while memes are still hot.
• Digital/physical loop: Physical packs (with QR) → Base mini app → onchain gallery → quests/referrals → repeat.
• Community-first economics: Accessible pack pricing, no extractive token gimmicks, value accrues to players.

Alpha, what we’ll validate on Base

• Collector loop: Pack opens, gallery views, quest completions, D1/D7 retention, return rates.
• Lore resonance: Polls and organic shares to see which stories/art drive repeat engagement.
• Demand signal: We’ve already seen organic sales in-app; the alpha tests whether Base distribution 10× exposure.

Thesis: Mythic storytelling + true ownership + epic gameplay → recurring engagement.
The alpha is the live test.

Our initial audience is crypto-native collectors and players with some disposable income—people who already live online and love culture, art, and collectibles.

Validation: we’ve sold out multiple drops, generating $70,000+ in total sales across just two physical editions, and over 10,000 digital packs opened. The cards have been collected and played from Tokyo to Thailand to Argentina to the U.S., with hundreds of buyers sharing direct feedback and playtesting experiences.

We’re now seeing strong crossover interest from meme and internet-culture fans, confirming that our world of onchain mythology resonates well beyond crypto.

Competitors

• Pudgy Penguins — https://pudgypenguins.com/
• Parallel — https://parallel.life/
• Gods Unchained — https://godsunchained.com/
• Pokémon TCG Pocket — https://tcgpocket.pokemon.com/en-us/
• Vibe Market — https://vibe.market/

What sets us apart

• Lore they already “get”: Our cards reference real internet culture; recognition → instant buy-in.
• Fun gameplay: Our competitor's gameplay has been widely criticized: Memethology offers accessible yet deep gameplay that keeps our fans coming back for more.
• Hybrid physical→digital funnel: Event packs drive high-intent onchain onboarding.
• Speed & consistency: A lean, AI-enhanced art pipeline ships high-quality content weekly/monthly.
• Community-first economics: Accessible pricing, no extractive token drops.
• Ownership: Built on Web3 rails—players actually own assets, setting the stage for a novel community-driven IP.