The problem MarkINSIGHTS solves

Our project addresses marketing companies' loss in reach by implementing a sophisticated customer segmentation system. By providing comprehensive insights into consumer behavior, preferences, and demographics, we enhance marketing strategies, enabling targeted and effective campaigns to maximize reach and engagement.
In addition to solving the segmentation challenge, our project streamlines marketing efforts by crafting compelling brochures, captivating captions, and identifying optimal advertising locations. This comprehensive approach ensures a cohesive and impactful strategy for heightened brand visibility and customer engagement.

Challenges we ran into

Our initial hassle was to integrate the model with the frontend.
This was our only major hassle.We were able to solve rest of the problems with comparatively less difficulty.