The problem Market Basket Analysis solves

Market Basket Analysis solves the problem of optimizing marketing and inventory management by revealing customer purchase patterns, unlocking cross-selling opportunities, and improving overall decision-making based on actionable insights from transaction data.

Challenges I ran into

This project originated during Datahack 1.0, a 24-hour offline hackathon. The dataset provided directly came from the industry, specifically from a company sponsoring the problem statement. However, data preprocessing presented a significant challenge due to numerous garbage values and incorrect formatting, requiring thorough correction.