Performing analysis on items being bought in a store and finding the most related items ,which are frequently bought together in the store using Apriori Algorithm.
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Market Basket Analysis
Performing analysis on items being bought in a store and finding the most related items ,which are frequently bought together in the store using Apriori Algorithm.
The problem Market Basket Analysis solves
Helps in positioning items in the store that are often bought together, thus increasing probability of the items being bought.