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Market Basket Analysis

Performing analysis on items being bought in a store and finding the most related items ,which are frequently bought together in the store using Apriori Algorithm.

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Created on 28th February 2020

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Market Basket Analysis

Performing analysis on items being bought in a store and finding the most related items ,which are frequently bought together in the store using Apriori Algorithm.

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The problem Market Basket Analysis solves

Helps in positioning items in the store that are often bought together, thus increasing probability of the items being bought.

Technologies used

R

Rstudio

Discussion

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