The problem MadeBy solves

The Problem: Influencer Marketing Sucks to Handle

In the creator economy, brands face a persistent, expensive dilemma: How do you pay for impact without being paralyzed by risk? Currently, the influencer payment workflow is plagued by three points of friction that "tax" every deal:

1. The Performance Struggle: Brands want to pay for results (views/engagement), but creators need security. This leads to endless negotiations over "base pay" vs. "performance bonuses" that often stall partnerships before they begin.
2. The Content Quality Gap: A video might hit its view target but fail the "vibe check." Whether it’s bot-inflated engagement or a creator missing the brand's tone, manual quality audits take weeks, delaying payments and frustrating creators.
3. The Fraud Friction: Because "inspect element" and fake screenshots are rampant, brands default to slow Net-30 or Net-90 payment terms as a safety net. This cash-flow gap is the #1 reason why talented creators and editors leave the industry.

The Solution: MadeBy - The Autonomous Proof-of-Quality System

MadeBy is a decentralized platform that turns content quality into a verifiable, liquid asset. We’ve removed the human middleman and replaced them with Autonomous Agentic Settlement powered by 0G Labs.

How MadeBy Solves the Friction:

• Agentic Escrow on 0G: Brands lock sponsorship funds into a smart contract on the 0G blockchain. These funds aren't controlled by the brand or the creator. They are governed by a 0G Autonomous Agent. in a conditional escrow.
• Verifiable Quality Audits (The "Brain"): MadeBy utilizes 0G Labs’ decentralized inference to run deep sentiment and quality audits. Our agent analyzes the nature of the engagement. It distinguishes between genuine human conversation and bot-driven spam.
• Instant, Verifiable Payouts: The moment the 0G Agent verifies the content meets the specific performance and quality thresholds set in the contract, it cryptographically triggers the release of funds.

Why MadeBy Wins:

• For Brands: Total protection from "Vanity Metric" fraud. You only pay when the 0G Agent confirms real, high-quality engagement.
• For Creators: Instant liquidity. The second you deliver value, the 0G blockchain settles your payment. No more chasing invoices or waiting 90 days.

Challenges we ran into

• Which platform to use We initially explored Base and Kite but pivoted to 0G Labs mid-hackathon to leverage its AI-native architecture. 0G was the only platform that allowed us to treat AI inference as a first-class citizen for our "Agentic Settlement" logic.
• Testnet Resource Constraints: We hit a wall when our initial faucet allocation ran out during contract testing. Huge thanks to Michael from the 0G team for manually provisioning the tokens we needed to finalize our on-chain logic.
• Deployment & Integration Hurdles: Orchestrating decentralized AI inference with a real-time backend led to configuration issues on Railway. This was resolved with backend fixes and small environment variable tweaks

Use of AI tools and agents

The core of our system is an auditor agent powered by 0G Labs’ Decentralized Inference. When content is submitted, the agent uses 0G Serving nodes to run a Qwen model that distinguishes genuine human engagement from bot-driven spam.

Once this audit meets the quality threshold, the agent cryptographically triggers the escrow release on the 0G blockchain. For development, we leveraged Claude Code and Opencode as coding agents to rapidly prototype our system. This allowed us to move from concept to MVP on the Galileo testnet in under 48 hours.