This is an ultimate loyalty reward program where we promote the fact that the customer is king. So our platform will be a personalized experience for the customers wherein they would be provided brand NFTs which would tie them to the brand and rewarded tokens which would tie us to our platform. Our platform would be the middleman between the customer and the brand. We will also be offering exclusive deals/discounts to customers - there will be rewards/benefits offered to them which can be availed by joining the Whitelist Dapp. So the consumer-owned data will be open and available to all. The data will be dynamic - only important data will be available on chain.