Crypto payments are broken in two ways: fragmentation and forced transparency.

First, getting paid is a coordination nightmare. You want USDC on Base, but your client has ETH on mainnet. Loofta fixes this — create a payment link, share it, and the payer can send any token from any chain. Automatic cross-chain swaps deliver exactly what you requested. No more "can you bridge to my network?" conversations.

Crypto adoption is also held back by those UX friction. Every time someone says "can you send it in a different token?" or "I don't have anything on that chain," we lose potential users.
*Loofta makes crypto payments work the way people expect payments to work: you ask for money, they send it, you receive it. *

Second, and more critically for businesses: public **blockchains expose your entire compensation structure. **If you're an agency or platform (like us) paying multiple creators, employees or freelancers, anyone can see what everyone gets paid. Freelancer A discovers Freelancer B earned 2x for similar work. They compare notes on-chain. This damages business relationships.

Promoting Zcash shielded pool routes as an easy payment mean to get paid privately :)