DeFi by itelsf already sounds a little bit scary. If you open any DeFi platform it becomes even sacrier. Novice and common users often feel overwhelmed and quit before even trying when they see so many unfamiliar terms and complex UXs where you have some collaterals, some health factors, liquidation terms, APYs, APRs, etc... Our goal was to create a fully decentralized lending and borrowing platform with the user-friendly UX of centralized platforms. Instead of focusing on DeFi power users, who make up only 10% of all crypto-native users, we're targeting the remaining 90% and all non-crypto native (web2) users yet to discover the beauty of DeFi.