The problem Keyspace Studio solves

Customer acquisition costs are rising, and attention is becoming more fragmented. This is why brands are investing more in loyalty programs, projected to reach $44B by 2023.

The future of loyalty is in building communities. Unlike traditional programs, community loyalty gives consumers a sense of ownership, driving higher engagement. However, many enterprises have struggled with on-chain community loyalty due to high costs, lack of technical expertise, and fragmented tools.

Challenges I ran into

We started building in mid-2022, just after closing half our seed round, when the market crashed. Buzzwords became cuss words, the bear market hit hard, and FTX's collapse worsened things. By 2023, we were often dismissed for focusing on Web3 business. Despite this, we generated $40K in revenue, worked with notable brands, and refined our message to focus on KPI-driven value propositions instead of tech jargon. What seemed like our biggest obstacle became our greatest blessing, shaping the company we are today.