The problem INFLUENZAR solves

Influenzar addresses the challenges faced by both influencers and brands in the ever-evolving landscape of digital marketing. The platform serves as a centralized marketplace, offering a solution that enables seamless collaboration between influencers and brands.

The Challenge
For Influencers:
Showcasing Services: Influencers often struggle to effectively showcase their services to potential brand partners.
Pricing Strategy: Determining competitive yet fair market prices for their services can be challenging.
Visibility: Gaining visibility and expanding their reach among relevant brands is a persistent challenge.
Brands Challenges:
Discovering Suitable Influencers: Identifying suitable influencers for targeted marketing campaigns is time-consuming and complex.
Negotiation and Communication: Establishing a direct line of communication and negotiation with influencers can be challenging.
ROI and Campaign Effectiveness: Ensuring that campaigns reach the right audience and deliver a satisfactory return on investment poses a continuous challenge.

Challenges we ran into

We faced lots of challenges

• Idea clarification -> We have reached out to creators about how they are facing this issue so we implemented it.
• image upload -> We resolved it by using uploadthing which is an easier way to upload images in S3
• profile update and add packages -> As lots of things are there to add for creators and brands like personal info and packages we used MongoDB for storing data and all
• Landing page UI -> this idea is unique for India we have to decide how should the landing and other pages to see how we resolve it you can visit our site