InfluenZa
InfluenZa is a decentralized ad platform that leverages micro-influencer marketing, zkTLS proofs, and Solana Actions to create a secure and transparent ecosystem for real-time campaign engagement.
Created on 9th November 2024
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InfluenZa
InfluenZa is a decentralized ad platform that leverages micro-influencer marketing, zkTLS proofs, and Solana Actions to create a secure and transparent ecosystem for real-time campaign engagement.
The problem InfluenZa solves
Problem Solved by InfluenZa:
Lack of Transparency in Influencer Marketing:
Brands often struggle to verify the authenticity of influencer engagement (e.g., fake followers, bots).
Traditional platforms rely on centralized intermediaries, which can result in fake views and inflated metrics.
Middlemen and High Fees:
Influencer marketing often involves intermediaries, such as agencies, which drive up costs and reduce transparency.
Delays and Trust Issues in Payments:
Influencers may face delayed payments or may not be fairly compensated based on real engagement.
Fraud and Sybil Attacks:
The industry suffers from bot-driven ad fraud and the use of fake accounts to artificially boost metrics, leading to wasted ad spend.
Challenges we ran into
The reclaim story views verifier provider doesn't appear to work. We had a lot of difficulties integrating it into the protocol. Actually, we were generating a request URL and a status URL but when we tried logging in with the request URL Instagram logs in and it was supposed to show a 'generating zkProofs' popup but that wasn't the case. It redirects us directly to Instagram home page within reclaim app and no popup was there. We had to go all of the documentation but still nothing seems to work. Then we reached out to Reclaim's support team on Telegram. Special thanks to Adithya for helping us out. However the app was still not working we got a pathway to crack it down. The team worked hard and ultimately the pop-up appears and now it gives proof of story views.
Tracks Applied (2)
Best Use of MongoDB Atlas
Major League Hacking
Best use of GitHub
GitHub Education
Technologies used
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