India’s underserved population faces significant barriers to financial stability due to inflexible financial products and a lack of tailored guidance. Our B2B platform leverages Account Aggregator, ONDC, and AI-driven advisory to deliver an embedded, unbundled financial experience within users’ trusted environments, empowering informed decisions. With gig workers and middle-income individuals being among the most impacted, this platform addresses critical needs across diverse user groups:

Financial Stability Barriers:
With 7.7 million gig workers (FY 2020-21), projected to hit 23.5 million by 2030 (NITI Aayog), along with countless others lacking access to personalized financial advice, many are left making decisions in the dark. By bringing AI-driven insights directly into users' favorite apps, our B2B platform empowers smarter choices and builds resilience across diverse user segments.

Income Distribution Gaps:
With over 34 million taxpayers earning up to ₹5 lakhs and 32 million in the ₹5-10 lakh range, our unbundled platform offers flexible, embedded solutions tailored to these income groups. Through accessible, unbiased guidance, we help prevent mis-selling and encourage responsible financial choices.

Need for Transparent, Unbundled Services:

Traditional financial products often lack transparency and flexibility. Our embedded B2B platform leverages AA for secure data aggregation, AI for tailored insights, and ONDC for transparent fulfillment, empowering users to make smarter financial decisions directly within their everyday digital space.