The problem idasa solves

Onboarding web2 users are a bit challenging in the web3 ecosystem, and people are quite familiar with username(easy to understand); they don't need to understand what public and private keys are. So you can gift your loved ones an ENS name and they don't need to care about web3 jargon.

idasa creates a burner wallet in the background, you transfer the ENS NFT to it and some eth to cover the gas fee while redeeming. Finally, you can share the URL with your friend.