In today’s social media landscape, engagement is driven by vanity metrics—likes, shares, and comments—that don’t always reflect true content quality. Creators often chase trends, clickbait, or manufactured virality instead of genuine creativity.

HeHeHub changes the game.

By leveraging blockchain and facial recognition, HeHeHub ensures that engagement is based on real reactions—authentic laughter. Meme creators build HEHE Score when users genuinely laugh at their content, fostering a merit-based, humor-driven social platform.

Top creators on the leaderboard unlock real rewards, as users can mint their funniest memes as NFTs, contributing to a sustainable and decentralized creator economy.

With HeHeHub, social media becomes more authentic, rewarding, and truly entertaining—because laughter should have real value

1️⃣ Account Creation & Meme Upload

• Users sign up and get a modular, abstracted wallet automatically through account abstraction.
• Creators upload memes (image-based initially, hoping to implement video functionality soon) through a smooth UI.

2️⃣ Browsing & Viewing Memes

• Users scroll through an infinite meme feed, dynamically loading new content.
• The app initially requests camera access, so that the app has user permission to record facial expressions.

3️⃣ Reaction Capture & Verification

• For five seconds after a meme is displayed, a snapshots of the user's facial expression are taken every second.
• Computer vision detects joyful expressions (smiles, open mouths, etc.).
• If a laugh is detected, the meme creator gains HEHE Score.

4️⃣ Leaderboard & NFT Minting

• Creators accumulate HeHe Score based on total laughs garnered from users.
• Users earn HeHe Score by burning NFTs of popular memes.
• The top 3 leaderboard of users with the highest HeHe Score earn a share of fees from users minting their funniest memes as NFTs.

5️⃣ Blockchain & Transactions

• Tokens are minted and rewarded via smart contracts deployed using Foundry.
• Wallet connections and transactions are managed through Thirdweb, ensuring a seamless Web3 experience.
• Fees from NFT minting are pooled through a smart contract, and redistributed to the leaderboard users.

💡 Result? A fun, decentralized, and merit-driven social platform where only the funniest memes win!

Face API – Powers the facial feature recognition models to detect joyful expressions and validate user reactions.
Thirdweb – Handles account abstraction and in-app wallet creation, enabling a seamless Web3 experience.
TanStack Query – Optimizes data fetching, caching, and synchronization, ensuring a responsive user experience.
Supabase – Manages image storage, likes table, and users table, serving as the backend database for HeHeHub.

1️⃣ A More Authentic Social Media Experience

Unlike traditional platforms that rely on vanity metrics like likes and shares, HeHeHub rewards real emotions. Engagement is based on genuine laughter, verified through facial recognition—ensuring that content earns attention for being truly funny, not just clickbait.

2️⃣ A Platform That Rewards Joy, Not Just Virality

In a digital world where algorithms often prioritize controversy and outrage, HeHeHub shifts the focus to positivity and humor. Content creators are directly rewarded with when their memes make someone laugh, creating an incentive structure that celebrates joy instead of engagement farming.

3️⃣ Web3-Driven, Decentralized, and Creator-First

• Blockchain-powered rewards ensure fairness, transparency, and decentralization.
• Account abstraction makes onboarding seamless—users don’t need to be crypto-savvy to participate.
• Supabase integration enables efficient content storage and interaction tracking without sacrificing user control.

4️⃣ A Student-Built Solution for a Better Social Media Future

As students, social media is deeply ingrained in our daily lives. We’ve seen firsthand how traditional platforms prioritize engagement at the expense of well-being. HeHeHub reshapes this dynamic, fostering a healthier, funnier, and more rewarding digital space where creators are valued for making people’s days brighter.